This week we’re thinking about markets. New markets, niche markets for existing services and getting close to customers. We get a quick language hint from the Harvard Business Review, hear about how hospitals are finding donors in their hospital beds, the hidden market for parking ticket professionals in NYC, and a YouTuber bringing a city of one million to a standstill.
It’s All Online, Baby – The Sales Lead Digest: This week we’re stepping firmly into the future. Some of these articles are told from the “be afraid, be very afraid” point of view but we marketers see threats as opportunities, right?
This week we bumped into quite a few articles on decision making. We’re always looking for insights into how people and organizations make choices, and being able to advise on decision making itself can lead more sales. As an example, take a look at how the nation’s wealth managers are helping their rich clients make choices about their families futures.
This week we found a lot of articles on big data and AI predictive powers, some interesting news touching on the origins of growth, and an archive of a few skills we as sales and marketing people can improve on. Enjoy.
The more I read about AI and how it’s being applied to sales, the more I believe the success of those tools require solid selling processes to be in place. For many companies, the tools are nothing more than solutions looking for problems. It’s only going to get worse. Thousands of “martech” companies exist and thousands more are on the way.