SEO plays a fundamental role in a successful content marketing performance strategy. During these unprecedented times, it is critical to focus on search engine optimization to build a sturdy infrastructure of trust.
Content marketing and SEO are more intertwined than ever, and that connection is getting stronger every day. While combining your SEO and content marketing efforts can seem complicated, it is pretty straightforward. It also is a collaboration that is likely to benefit every aspect of your business.
SEO plays a fundamental role in a successful content marketing performance strategy. Despite this fact, many content marketers downplay its importance and as a result miss out on reaping significant benefits including an uptick in online visibility.
In the time of COVID-19, many small businesses are considering working with freelancers as opposed to hiring digital agencies. After all, freelancers are typically cheaper than partnering with a digital agency and with money tight it seems to make good sense.
Deciding whether to hire a digital marketing agency or a freelancer to handle the marketing of your small business is a complicated decision and many factors come into play. That is why it is critical to take your time and weigh all your options. After all, marketing can literally make or break a business so who you hand the reigns over to will have serious and long-lasting implications.