This week there are articles about the value found in researching bodily functions, the changing nature of things, especially how we see ourselves, how data, connectivity, and oversharing can lead to wonderful things and I end on a rant about our reliance on search engines for lead generation.
This week we’re looking at brands. Mega-seller Carter’s baby clothes is a wonder at selling in every retailer known to man, Lil Nas X cracks the code for leveraging Tik Tok into record sales, another startup tries to work around the law, and if you’re an action movie star, you’re probably not going to look bad.
This week we’re on a food kick again, a leftover from the last note we sent. The long read article is about the launch of a new apple, the replacement for the Honey Crisp. I just finished reading a book on “Big Ag” and this helps put the big ideas into a real event.
This week I got on a food kick. We’re sharing a great re-telling of the New Coke saga that every marketer is familiar with and coupled with that, there’s a new ketchup packet manufacturers are hoping will boost sales bigly.
This week I was distracted by sensational news releases, but that’s part of being a marketer I think. Something happens, we react, and we want to look into why it happened and see if it works to promote something.