There are two ways to grow your business. One is to acquire new customers. The other is to increase the lifetime value of existing clients.
COVID-19 has changed the B2B marketing landscape – maybe forever. A digital presence was the key to surviving the pandemic for many businesses. Now that things are beginning to open up again, many B2B marketers wonder if it is time to get back to business-as-usual.
Deciding whether to hire a digital marketing agency or a freelancer to handle the marketing of your small business is a complicated decision and many factors come into play. That is why it is critical to take your time and weigh all your options. After all, marketing can literally make or break a business so who you hand the reigns over to will have serious and long-lasting implications.
Lead generation is the lifeblood of any business. Unfortunately, when surveyed, only 10% of small business owners said that they believed that their lead generation efforts were paying off.
Why Small Businesses Have a Tough Time Tackling Lead Generation. A majority of small business owners say their lead generation efforts aren’t working. And many of those small business owners say the greatest barrier to effective lead generation is a lack of staff, budget and time.