More and more small businesses are automating their marketing tasks in an effort to increase efficiency and drive business growth. And these businesses are reaping significant benefits from these efforts. If your business isn’t using templates as part of its email, content and social media marketing strategies, the time to start is now.
This week we’re all about the Alphabet, baby. Their main revenue driver is still Google Ads and this week we have a lot of stories about them. It’s no secret that we at LeadGen Compass use Google’s products for lead generation every day. Most of our customers use their products and there is no easier set of tools for testing ideas. This week we’ll learn about Google’s changing search results page, Google’s upcoming Chrome browser changes, hear from Google Ads’ product chief, and end with a memorial to one of our favorite big thinkers, Clayton Christensen.
If you are looking to improve the efficiency of your marketing efforts, creative templates may be the answer. Templates allow for the automation of several marketing tasks, including website redesign, landing pages, blog posts and more.
This week we were bombarded with articles telling us what we should be doing for 2020, what we should have done in the 2010s, and a lot of TikTok stories. The whole thing made us hungry and the new billionaires from Uber going public took notice. This week we’re talking ghost kitchens for food delivery, we’re thinking about exactly when you need to drop your brand and start again, we’re thinking about data silos, and finally we’re wondering if a rogue gamer is giving us a peek into the future of screens.
Everyone likes a good story. This includes your customers and prospects. Fortunately, compelling sales stories aren’t as complicated as many people think. The key is to make them relatable, detail the struggle and resolution, and, finally, to highlight the results.