When marketing to prospects online, there are two basic ways to target people. One is via demographics, which we define as the statistical data as it relates the population in general or particular groups in that population. Think of age, income, or gender or some other unit of information we can apply to the group in question.

Building a Brand Online with Display Ads

If you’re like most of our clients, your first experiences with display advertising, (advertising on websites or apps or social media through banners or other ad formats made of text, images, video, and audio) felt like a lot of money with little return on investment. Whether the ads are on Google’s ad network, Facebook’s or Twitter’s, the challenge is the same, most ads are ignored. It’s

Social Media for Lead Generation

Social media platforms are popular places to market your business – regardless of your specific industry or niche. Some of the most popular social media platforms to market your business with, Facebook, LinkedIn, and Twitter, have 214 million, 133 million, and 68 million users in the USA respectively. This means that no matter who your target audience is, you can be sure that at least some of them are on social media. Since they boast giant user bases and make it easy to spread information, clients come to us asking, is it really that easy?

Email Marketing - B2B Email Marketing Strategy

Five tips to take to make you B2B Email marketing more powerful. These five tactics are simple, yet when applied with skill, can send your lead generation efforts through the roof.

LeadGen Compass – Website Redesign Services

Redesigning your website, the primary goal should be to improve your lead generation process. Your new site will get more traffic, qualify more leads, and ultimately increase your revenue.