This week we’re on a food kick again, a leftover from the last note we sent. The long read article is about the launch of a new apple, the replacement for the Honey Crisp. I just finished reading a book on “Big Ag” and this helps put the big ideas into a real event.
This week I got on a food kick. We’re sharing a great re-telling of the New Coke saga that every marketer is familiar with and coupled with that, there’s a new ketchup packet manufacturers are hoping will boost sales bigly.
This week I was distracted by sensational news releases, but that’s part of being a marketer I think. Something happens, we react, and we want to look into why it happened and see if it works to promote something.
We’re powering into summer and all sorts of activity is happening in the sales and marketing space. There are serious events like mega-mergers happening and more of our customers are talking to one another online. There are less serious happenings too, like office chair races going big and Xbox caring about how gamers smell.
This time it’s Artificial Intelligence being applied to prospecting for big deals in the Bay Area, a market for digital haute couture, a paper suggesting saying Thank You won’t get you further with the donor class, and a little story about office temperatures, women, and productivity.