Most business owners will tell you that deciding whether to outsource their marketing tasks can be a difficult decision. Unfortunately, the next decision is likely to be even more difficult. Deciding which marketing agency is the right one.
This week we bump into a few of our favorite topics. This time it’s Artificial Intelligence being applied to prospecting for big deals in the Bay Area, a market for digital haute couture, a paper suggesting saying Thank You won’t get you further with the donor class, and a little story about office temperatures, women, and productivity.
One thing all businesses (large or small, mass or niche), have in common is the need to pinpoint a target audience and figure out what exactly that audience needs from them. That’s because knowing exactly who you are marketing to allows you to employ the type of strategies that will get you noticed by those individuals.
Around these parts, spring has jumped right into summer-like temperatures. The air conditioning man is in trying to fix our unit, and the boss is complaining about the wait and the cost. Funny how a change in the weather can make such an impact on demand and the value of a service.
It’s hard to believe, but we’re creeping back into election season again. This week we uncover an article focusing on the fonts presidential candidates are using on their sites. Just the kind of content creative marketing types enjoy.