What Do Customers and Prospects Really Want? Turns Out, a Good Story
Everyone likes a good story. This includes your customers and prospects. Fortunately, compelling sales stories aren’t as complicated as many people think. The key is to make them relatable, detail the struggle and resolution, and, finally, to highlight the results.
How to Sell Anything to Anyone by Telling Great Stories
Whatever line of business you are in, storytelling is arguably the most powerful tool in your selling toolbox.
How to Tell a Story to Make a Sale (But Not the One You Think)
The best salespeople tell stories because they know that they have a powerful effect on a potential customer’s emotions. And this often makes the difference between a deal or no deal.
The Art of Storytelling: If You Can Tell a Story, You Can Make a Sale
To be effective in making sales, it helps to be a great storyteller. In fact, mastering the art of the story could be what propels your sales technique to the next level.