How to Tell Sales Stories that Really Speak to Customers and Prospects

When it comes to selling, the power of a good story is tremendous. Unfortunately, many salespeople think that good sales stories means a story about them. The fact is, however, that the stories customers want to hear are the ones that address the issues they are facing.

An article on, Selling by Story: How the Best Stories Succeed by Putting Customers First, drives home the point that the most engaging stories illustrate how your business can help customers in a non-promotional way.

The article also offers some ideas on how to come up with those types of stories:

  1. Understand you customers’ pain points
  2. Invite customer feedback
  3. Give your products away
  4. Help customers make more sales

If you are wondering how you can craft the perfect sales stories – the kind that really speak to customers and lead to higher engagement and stronger relationships – LeadGen Compass can help. Give us a call today at 402-334-1824 or visit

LeadGen Compass can help tell your story to the right audience and create more inbound sales leads. Give us a call today at 402-334-1824 or visit

Our marketing team will help your business generate more traffic, more calls, more B2B leads, and more revenue.

Contact us today and see for yourself what LeadGen Compass can do for your sales pipeline.