n this week’s lead generation news, we take a look at markets. Virtual markets that may or may not exist, arbitrage markets in food and the data behind a trending meme. I try not to get stuck on some of these stories, but the virtual designer clothes thing. . .if that takes off I may just give up this work thing because it may mean I don’t understand markets at all.
This week we talk about fitting into gaps big companies leave behind, we hear a story about the most dangerously competitive market in North America, and we end with a couple of tools/tutorials. One is a treatise on how to do ads on Facebook, the other is a tool to navigate the rapidly expanding world of marketing tools. Yes, we’re to the point we need tools for our tools. Enjoy!
Automation tools are gaining popularity among small businesses that want to improve the efficiency of their marketing efforts. Creative templates are one such tool that help with everything from website redesign to email newsletters.
More and more small businesses are automating their marketing tasks in an effort to increase efficiency and drive business growth. And these businesses are reaping significant benefits from these efforts. If your business isn’t using templates as part of its email, content and social media marketing strategies, the time to start is now.
This week we’re all about the Alphabet, baby. Their main revenue driver is still Google Ads and this week we have a lot of stories about them. It’s no secret that we at LeadGen Compass use Google’s products for lead generation every day. Most of our customers use their products and there is no easier set of tools for testing ideas. This week we’ll learn about Google’s changing search results page, Google’s upcoming Chrome browser changes, hear from Google Ads’ product chief, and end with a memorial to one of our favorite big thinkers, Clayton Christensen.