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This week we were bombarded with articles telling us what we should be doing for 2020, what we should have done in the 2010s, and a lot of TikTok stories. The whole thing made us hungry and the new billionaires from Uber going public took notice. This week we’re talking ghost kitchens for food delivery, we’re thinking about exactly when you need to drop your brand and start again, we’re thinking about data silos, and finally we’re wondering if a rogue gamer is giving us a peek into the future of screens.
Everyone likes a good story. This includes your customers and prospects. Fortunately, compelling sales stories aren’t as complicated as many people think. The key is to make them relatable, detail the struggle and resolution, and, finally, to highlight the results.
When it comes to selling, the power of a good story is tremendous. Unfortunately, many salespeople think that good sales stories means a story about them. The fact is, however, that the stories customers want to hear are the ones that address the issues they are facing.
The new year starts with some scary news about disinformation campaigns on social media but we found another story suggesting the next generation may break current trends. We found a sales related article about a big steal from New Balance by Nike in the high stakes world of sports sponsorship, and end with a midwest story about re-discovering old tech to make more money in an uncertain economy.