customer service - LeadGen Compass

Why data is the key to customer loyalty. With all of the customer data available to businesses today, many marketing experts question why so many businesses fail to leverage that data. This failure is especially bewildering given the fact that more and more mobile app users report having little patience for generic messages.

Internet online marketing

The decision to hire a digital marketing agency for your business is not one to take lightly. It may help to know, however, that hiring such an agency has several benefits and may end up being the smartest investment you ever make in your business.

Hiring the Right Marketing Agency for Your Business

Hiring a marketing agency is one of the most important decisions a business can make. The right marketing agency can do wonders for your business – saving you time, money and headaches.

Six Tips to Lead You to the Perfect Marketing Agency

Most business owners will tell you that deciding whether to outsource their marketing tasks can be a difficult decision. Unfortunately, the next decision is likely to be even more difficult. Deciding which marketing agency is the right one.

The week’s most interesting Sales and Marketing News from LeadGen Compass

This week we bump into a few of our favorite topics. This time it’s Artificial Intelligence being applied to prospecting for big deals in the Bay Area, a market for digital haute couture, a paper suggesting saying Thank You won’t get you further with the donor class, and a little story about office temperatures, women, and productivity.