Data helps businesses increase sales, retain customers, manage inventory, and market more effectively. Unfortunately, many businesses still fail to act on it. According to business analytics and marketing experts, this is a common occurrence and stems from a lack of trust.
This week we start with a long read from the WSJ about the psychology of reviews. Worth digging into and comparing to how you approach reviews and thinking about how your buyers might match or differ. We have a young McDonalds McFlurry fan who hacked the McDonald’s app for the benefit of McFlurry lovers everywhere. We found it irresistible to read through a detailed set of examples illustrating Google’s ever changing search results and how it’s impacting consumers. Finally, we have a gobbledygook press release which reached into my brain and tickled the right spot. Enjoy!
Data allows businesses to understand exactly who to target when it comes to selling its products. Data also lets them know which products this target audience is most interested in buying. And that is just the beginning. Are current marketing efforts working? Is a business spending too little or too much on these campaigns?
This week: The food is getting sexy in this week’s Sales Lead Digest. We have stories of onions, mac and cheese, and I bet we could have found a few more if we looked! To balance we found some animal stories. We’re getting soft in our old age. Enjoy!
This week we’re thinking about the future. From Google’s evangelist telling us all marketing will be automated in 5 years to McKinsey showing the real-time consumer shift in what they expect from software. In addition to those two articles, we look at a deal gone bad (a very big deal) and what we’d do with a candy factory. It’s all here for you in the best of lead generation related articles this week. Enjoy!