Freelancer vs. Digital Agency: What’s Best for Your Small Business?

In the time of COVID-19, many small businesses are considering working with freelancers as opposed to hiring digital agencies. After all, freelancers are typically cheaper than partnering with a digital agency and with money tight it seems to make good sense.

The problem is, when it comes to marketing your business, you really do get what you pay for. And with SEO helping many small businesses to survive and even thrive during the current pandemic, a solid strategy behind your marketing is more important than ever.

An article from Inc., 7 Important Pros and Cons to Consider Before Hiring Freelancers, lays out some issues small businesses may encounter when hiring a freelancer, these include:

1. Lack of supervision
2. Unpredictable quality of work
3. Inability to train

While there are certainly benefits to hiring a freelancer, including affordability and flexibility, the disadvantages can outweigh them. For example, freelancers can increase traffic but what about conversions? Can they track important metrics? Are they equipped to propel your marketing to a whole new level? 

If you are weighing the pros and cons of a freelancer versus a digital marketing agency, give LeadGen Compass a call at (402) 682-7418 or visit us online at www.leadgencompass.com. We’ll walk you through the different scenarios so that you can make a decision that is right for your business.