This week we start with a long read from the WSJ about the psychology of reviews. Worth digging into and comparing to how you approach reviews and thinking about how your buyers might match or differ. We have a young McDonalds McFlurry fan who hacked the McDonald’s app for the benefit of McFlurry lovers everywhere. We found it irresistible to read through a detailed set of examples illustrating Google’s ever changing search results and how it’s impacting consumers. Finally, we have a gobbledygook press release which reached into my brain and tickled the right spot. Enjoy!
This week: The food is getting sexy in this week’s Sales Lead Digest. We have stories of onions, mac and cheese, and I bet we could have found a few more if we looked! To balance we found some animal stories. We’re getting soft in our old age. Enjoy!
This week we’re thinking about the future. From Google’s evangelist telling us all marketing will be automated in 5 years to McKinsey showing the real-time consumer shift in what they expect from software. In addition to those two articles, we look at a deal gone bad (a very big deal) and what we’d do with a candy factory. It’s all here for you in the best of lead generation related articles this week. Enjoy!