Why Trusting Data is More Difficult than Trusting Your Gut

Before the era of big data, business decisions were driven almost solely by instinct. Now that solid conclusions can be gleaned from compiled data, you would think business owners would be able to abandon their gut instincts for something more reliable. The truth is, old habits die hard.

An article from the SmartDataCollective, Why It’s So Hard to Fight Instinct vs. Data in BI Decision-Making, addresses this issue. While there is no straightforward solution to increase trust in data, “implementing data analytics in ways that are purposeful and align with best practices” is the place to start.

The article goes on to state that, “Digging into data can bring clarity by showing trends and making forecasts that would be too time-consuming for humans to compute.”

If you are having difficulty trusting data, you are not alone. And a little distrust is not always a bad thing because it ensures that you effectively scrutinize your data to make sure it is clean and, therefore, trustworthy.

If you need help collecting, analyzing or implementing data, LeadGen Compass is here to help.  Give us a call at 402-682-7418 or visit www.leadgencompass.com to find out how you can use data to improve all aspects of your business.