Entries by LeadGen Compass

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My Corona, Sales & Marketing make up, DTC just a sales channel? – Sales Lead Digest

It’s all about the virus but there are other things going on in sales and marketing news this week. We went 50/50 on our favorite articles. One opinion piece on sales channels and direct-to-consumer we can apply to B2B sales, two articles on the coronavirus: one on planning and one on newsjacking, and one article on sales and marketing living in harmony. It’s a great time to be generating leads because plans are being scrutinized and forecasts changed. Enjoy!

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How to Rebound from a Shaky Sales Start

It’s a new year and you have big plans for your business. Unfortunately, it’s only the beginning of the year and sales numbers are already looking a bit shaky. So what’s a business owner or sales manager to do?

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Car Sales, Tow-truck wars, and Martech – Sales Lead Digest

This week we talk about fitting into gaps big companies leave behind, we hear a story about the most dangerously competitive market in North America, and we end with a couple of tools/tutorials. One is a treatise on how to do ads on Facebook, the other is a tool to navigate the rapidly expanding world of marketing tools. Yes, we’re to the point we need tools for our tools. Enjoy!

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