Why Content Curation is Important to the Success of Inbound Marketing
In the simplest terms, content curation is sharing articles that are not written by your business through various marketing channels.
Entries by LeadGen Compass
When it Comes to Your Small Business Website, Slow and Steady Never Wins the Race
No matter how informative, interactive, and attractive your small business website, if it doesn’t load quickly no one will stick around to see what it contains.
Increasing the Lifetime Value of Your Customers
There are two ways to grow your business. One is to acquire new customers. The other is to increase the lifetime value of existing clients.
Effects of the Pandemic Likely to Leave a Lasting Impression on B2B Marketing
COVID-19 has changed the B2B marketing landscape – maybe forever. A digital presence was the key to surviving the pandemic for many businesses. Now that things are beginning to open up again, many B2B marketers wonder if it is time to get back to business-as-usual.
How Well is Your Small Business Website Performing?
If you want your small business website to rank higher on the major search engines, the first thing you need to do is make sure that it is optimized for performance and speed.