Maximizing each and every lead is critical to success in the competitive manufacturing industry. Supply and demand variables coupled with a longer and more complex sales cycle necessitate a specialized and well-designed approach.
The love hate relationship with chatbots continues. Although I admit it may just be me because I can’t help but think I’m not talking to a human. This week we talk about chatbots and luxury fashion, we spend some time with companies trying to try a new old idea customizing at scale, and we see another example of companies trying to control capitalism.
This week there are articles about the value found in researching bodily functions, the changing nature of things, especially how we see ourselves, how data, connectivity, and oversharing can lead to wonderful things and I end on a rant about our reliance on search engines for lead generation.
Competition for leads is increasing across all industries and manufacturing is no exception. In fact, one could argue that the manufacturing industry is even more competitive when it comes to lead generation due to the number of supply and demand variables.
One of the most important ways a small business can make marketing strides is through local marketing. But a focus on local marketing doesn’t always guarantee success.