In most cases, when there is a significant change in how your sales team works, you have time to design and implement a detailed plan. Of course, when it comes to a world-wide pandemic, all bets are off.
Leading a sales team to success is not for the faint of heart. Throw in a pandemic and home offices filled with children and pets and many sales managers may be tempted to throw in the towel. The fact is, however, that the best sales managers know how to rise to a challenge – and lift their team up right along with them.
We all know that 2020 was no ordinary year and there were plenty of challenges to businesses both large and small. We have gathered up our most popular articles of 2020 for a review of what our readers thought were some of our best bits of advice.
When it comes to selling, the power of a good story is tremendous. Unfortunately, many salespeople think that good sales stories means a story about them. The fact is, however, that the stories customers want to hear are the ones that address the issues they are facing.
Everyone likes a good story. This includes your customers and prospects. However, if you are telling stories simply to push your product or service instead of connecting with potential customers, your tales are likely to fall flat.