This week we’re on a food kick again, a leftover from the last note we sent. The long read article is about the launch of a new apple, the replacement for the Honey Crisp. I just finished reading a book on “Big Ag” and this helps put the big ideas into a real event.
This week I got on a food kick. We’re sharing a great re-telling of the New Coke saga that every marketer is familiar with and coupled with that, there’s a new ketchup packet manufacturers are hoping will boost sales bigly.
This week I was distracted by sensational news releases, but that’s part of being a marketer I think. Something happens, we react, and we want to look into why it happened and see if it works to promote something.