The new year starts with some scary news about disinformation campaigns on social media but we found another story suggesting the next generation may break current trends. We found a sales related article about a big steal from New Balance by Nike in the high stakes world of sports sponsorship, and end with a midwest story about re-discovering old tech to make more money in an uncertain economy.
The last Digest of the year has a few random product/market fit examples, one is the office toilet and one a pomegranate pitter. We add another chapter to the world of mattresses, where we learn about luxury mattress thieves. And finally, we talk about recruiting new talent with unique benefits.
n this week’s lead generation news, we take a look at markets. Virtual markets that may or may not exist, arbitrage markets in food and the data behind a trending meme. I try not to get stuck on some of these stories, but the virtual designer clothes thing. . .if that takes off I may just give up this work thing because it may mean I don’t understand markets at all.