Entries by LeadGen Compass

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Disinformation, Gen Z, Nike, and Tractors – Sales Lead Digest

The new year starts with some scary news about disinformation campaigns on social media but we found another story suggesting the next generation may break current trends. We found a sales related article about a big steal from New Balance by Nike in the high stakes world of sports sponsorship, and end with a midwest story about re-discovering old tech to make more money in an uncertain economy.

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Sales and the Power of a Good Story

Everyone likes a good story. This includes your customers and prospects. However, if you are telling stories simply to push your product or service instead of connecting with potential customers, your tales are likely to fall flat.

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Competent Clothing, Handshake Currency, and Free Mattresses – Sales Lead Digest

n this week’s lead generation news, we take a look at markets. Virtual markets that may or may not exist, arbitrage markets in food and the data behind a trending meme. I try not to get stuck on some of these stories, but the virtual designer clothes thing. . .if that takes off I may just give up this work thing because it may mean I don’t understand markets at all.